Mondelez International has partnered with Accenture and Publicis Groupe to enhance their marketing capabilities through Artificial Intelligence and machine learning technology. They are utilizing advanced AI tools like Generative AI and LLMs to improve consumer targeting and engagement, with examples such as utilizing Natural Language Processing to analyze consumer sentiment and preferences in order to create more personalized marketing campaigns for brands like Cadbury and Oreo.
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Puma has teamed up with Google Cloud's Generative AI to enhance their product campaign development process, using artificial intelligence to boost creativity and efficiency, ultimately leading to increased brand engagement and sales. Leveraging cutting-edge technology like Generative AI allows companies like Puma to tailor marketing campaigns to consumer preferences and differentiate themselves in the competitive industry.
Read moreBy collaborating with Google Cloud's Generative AI, Puma has revolutionized their product campaign development process, utilizing artificial intelligence to enhance creativity and efficiency. This advanced technology enables companies to create marketing campaigns tailored to consumer preferences, ultimately leading to increased brand engagement and sales.
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Puma has partnered with Google Cloud's Generative AI to streamline their product campaign development process, leveraging artificial intelligence to enhance creativity and efficiency. This cutting-edge technology allows companies like Puma to tailor marketing campaigns to consumer preferences and stand out in the competitive industry, ultimately leading to increased brand engagement and sales.
Read moreMeta's AI advancements, including deep learning models like LLMs and GPT, are set to revolutionize social commerce by providing more personalized product recommendations and improving the overall shopping experience. Marketing companies like Shopify and consumer brands like Sephora are already leveraging AI technologies such as natural language processing and computer vision to better understand and engage with their customers, ultimately driving sales and customer loyalty.
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