Moore’s Law once guided technology: chips would double in performance every 18 months. METR reports that between 2000 and 2024, AI capability doubled every seven months.
Today, AI’s capability is 2x’ing every three years in certain areas. That means in a single year, AI improves 16-fold. Let that sink in.
That speed makes traditional playbooks less useful. What separates companies that thrive from those that stumble isn’t just access to models or chips. It’s mindset.
Mindset determines whether leaders treat AI as a risk to contain, or an opportunity to experiment with. And mindset shapes culture — who’s willing to test, fail, and try again. Amazon understood this long before AI took center stage. Back in 2015, when its revenues were $80 billion, it still wanted employees to think like startup employees. In fact, job candidates were asked to “Demonstrate why a startup environment is right for you.”
